Nakatatawa at witty ang ‘Beauty in a Bottle.’ Magaling din ang acting ng mga artista. Panoorin with friends para mas enjoy ang tawanan. Kung kuwento ang habol mo, wala masyadong bago dito at ayos lang naman ang treatment.
SYNOPSIS: “Beauty in a Bottle”, a new beauty pill, affects the lives of its ad campaign manager Vilma (Assunta de Rossi), celebrity endorser (Angelica Panganiban), and its customer Judith (Angeline Quinto), all of whom have insecurities in how they look.
DIRECTOR & WRITER: Antoinette Jadaone
CAST: Assunta de Rossi | Angelica Panganiban | Angeline Quinto | Tom Rodriguez | Nico Antonio | Cai Cortez | Nanette Inventor | Minda Ponce | Empress Schuck | Carmi Martin | Ellen Adarna | Buboy Garovillo
Beauty in a Bottle attempts to provide a fresh take on the otherwise old (and sometimes cliché) topics of vanity and inner beauty but some elements on the movie fell short. To paraphrase an old adage, this ‘Beauty’ is only, well, skin deep.
The movie is divided into stories of the three main characters, all of which are connected to the titular product: Vilma (Assunta De Rossi), is the ad agency creative director in-charge of creating a campaign to promote Beauty in a Bottle; Estelle (Angelica Panganiban) is the up-and-coming star hired to endorse the product; and Judith (Angeline Quinto) is an everywoman real-estate agent who buys it. As the product’s marketing campaign and eventual launch develops in the movie, their stories also unfold, and the audience gets to know the characters’ personal fears and insecurities, especially when it comes to their physical attributes. Vilma, for example, fears that a younger, prettier creative director (Ellen Adarna) will take her place. Meanwhile, Estelle has gained weight, and after being criticized both the public and the showbiz insiders about it, may have to do whatever it takes to lose it and get the endorsement. Then there’s Judith, who fears that she is not beautiful enough and classy enough to be accepted by her boyfriend’s (Tom Rodriguez) family.
[Beauty in a Bottle]
is both smart
Beauty in a Bottle is a good movie. It is both smart and funny, and this is shown in how it subtly provides a commentary on people’s obsession on the standards of physical beauty by ironically (and wittily) setting the story in the backdrop of a beauty product launch, what with all the ugliness that happens behind the scenes: the competing and the backstabbing, the harsh critiques, etc.
But this movie could have been better. For one, it can do away with the narration at the beginning of the film, as well as the lessons explicitly shared towards the end of the film. At one point, Judith’s father (Buboy Garovillo) has to remind her that real beauty is inside of us. This is a type of lesson that was already obvious throughout the movie and there’s no need to explain it to the audience (also not necessarily needed, the dramatic musical score that signls the sharing of these lessons). Contrast that to an earlier scene where Pocholo breaks up with Judith because she does not get it that he loves her just as she is. That scene is subtler, yet it gets the point across.
For another, the stories could use a little more fleshing out in such a way that they are more cohesive when tied together and yet can independently stand on their own. Vilma’s story, for example, was the weakest because one cannot fully sympathize with her and because her rival not, well, worthy enough for the audience to root for one over the other.
Of the three stories, Estelle’s was both the funniest—thanks to Panganiban’s excellent comedic chops—and the most tragic. Hers was a story that best captures the satire the film tries to show throughout. But that was not always the case. ♦